Product analytics for driving growth

Facebook Analytics lets you understand and optimize your complete customer journey across mobile, web, bots and more.

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Get the complete picture and discover valuable insights

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Measure across channels

Facebook Analytics unifies data across channels, including Facebook Pages and bots on Messenger, so you can get the complete picture.

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See rich demographics

Understand your customers, and potential customers, at a deeper level with rich demographics and audience insights.

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Optimize for growth

Easily build funnel, revenue, and retention reports to analyze performance and deep dive into specific audiences with precise segmentation tools.

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Get insights faster

Using advanced machine learning and expertise in growth, Facebook Analytics surfaces valuable insights and trends to you automatically (beta).

Quotes from Roman Zhdanov Head of Marketing, Plarium
Facebook Analytics improved our purchase rate from 15% to 20% by showing us that older audiences convert better.
Roman Zhdanov
Head of Marketing, Plarium

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Push notifications

Set up free, customizable push and in-app notifications based on the actions people take, such as abandoning their cart, completing a level and more.

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Key features

Get to know your audience on a deeper level by using aggregated demographics from Facebook: age, gender, languages, Page Likes and more.
Measure conversion for any sequence of actions people take with your business. Find out when customers have trouble completing a task, such as when a checkout flow is too long or a game level is too hard to beat.
Acquisition is only half of the growth equation. We’ve made it easy to understand and improve your retention rate so that you can grow with confidence.
Top Customers
Identify your top customers based on people who spend the most or are the most engaged across your app, website, and other channels. Then easily create lookalike audiences to find more like them.
Automated Insights
Get valuable insights surfaced automatically. Facebook Analytics uses advanced machine learning to slice and dice your data for you, saving time and helping you take action more quickly (beta).
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News from our blog

Posted about 2 months ago
by Sudip Biswas
We're surfacing new types of insights for you, based on the actions people take in your app, website, and more.

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Know your audience, grow your business

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