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Changes to Push Campaigns in Facebook Analytics

July 26, 2018 • Sridharan Ramanathan, Engineering Manager

Today, we're starting the process of deprecating push notifications in Facebook Analytics. We routinely review the Facebook Analytics product to ensure we're best serving the needs of our customers, and after careful thought, we've decided to remove this feature and focus on providing robust omni-channel analytics to help marketers reach their business goals. We plan to deprecate this feature by October 1, 2018.

We can help you manage this update. [UPDATED]

The window to request push tokens has closed as of October 1, 2018.

We understand that deprecations can create challenges for our customers, and we'd like to help. Our team will export your push tokens for you, to help you transition away from using push notifications in Facebook Analytics.

Fill out this form to receive your push tokens, and we'll respond in a few days.

We'll continue to review and update our Facebook Analytics to ensure it gives you better tools to help you understand your customers, and make informed marketing decisions.