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How to Boost Your Productivity with Facebook Analytics

June 18 • SuiLin Yap, Product Manager

Being more productive in your analytics means discovering the insights that help you reach your business goals faster. The challenge isn't that you don't have enough data; analyzing your dashboards to make meaningful connections takes time.

We want Facebook Analytics to bring more of the insight and skill of a data scientist to your analytics. To determine how to best streamline this work, we looked at the 3 ways people tend to work in analytics tools:

Checking metrics. You know the metrics that matter to your business, and you keep tabs on them daily—if not multiple times a day.

Exploring data. You have the data at your fingertips, and you're finding interesting patterns that look like they could be relevant. Now you need to connect the dots. What does a dip (or boost) in app installs mean for your business? How do comments on your Facebook Page ultimately impact your business?

Discovering insights. You can't always predict the connections you're going to make in your data, or what's going to prove to be an opportunity; looking through your data without an answer in mind is when you discover patterns and insights you weren't looking for.

How do I find relevant insights, faster?

Facebook Analytics uses machine learning tools to build funnels and discover insights. In your account, you'll find insights based on demographics, funnels, user actions, and pre-defined and custom parameters. Based off the data you send, Facebook Analytics finds the patterns and data points that are likely to be relevant to your business goals.

Pre-built funnels. Funnels are a powerful tool, and key to identifying points in your paths to conversion that could be better optimized for your audience. You can create these funnels yourself, based on the steps people take. But Facebook Analytics can also aggregate the data from your tagged events to help you identify new paths, which it will can then build for you in your account. That means you have more opportunities to streamline people's paths to conversion, and potentially increase your conversion rates.

Dimension-based insights surface interesting patterns in dimensions like app versions or device. (“People who updated to the latest version of your app purchased more.”) While time-based insights are just what they sound like—changes over time. (“Women aged 35-50 are registering less than usual over the past month.”)

There's also insights based on custom parameters, which you can add to events in Facebook Analytics. Some examples could be parameters around specific products, or content created by a specific person or tied to a particular category.

For example, if you've added parameters around the people searching for or purchasing a specific item on your website and app, you'll be able to see insights like:

  • Whether the people who bought this item spent more or less time on your site than average.
  • If overall revenue is higher for people who bought a particular item.
  • The impact on usage: did people who bought this item use your app more or less?

Plus insights based on your funnels. Funnels are a powerful way to see how people progress through your Facebook Pages, products, websites, and apps. Funnel conversion insights surface relevant data points around people's progress through the funnels you've created in Facebook Analytics.

With funnel conversion insights, Facebook Analytics does the work of analyzing people's progress and finding relevant optimization opportunities in your funnels for you. You can see them (along with the rest of your automated insights) in the Insights tab of your Facebook Analytics account.

As you customize Facebook Analytics and add more custom parameters to track the data that's relevant to your business and strategy, the automated insights that are generated for you follow suit.

You'll see anomalies in the same space as your other insights, but they're designed to highlight a sudden change in your data patterns. An anomaly could highlight a holiday that brings a sudden boost in revenue, or an unusual drop in app download that could indicate an issue.

How can I easily check my progress?

Add goal lines to your charts so you can easily see the progress you're making in metrics like LTV, monthly revenue, or new users.

Every business knows which charts and metrics impact their business goals the most. Pin your most important charts to your dashboard to ensure they're easy to access at a glance. You'll see the pin icon in the upper right-hand corner of the chart you're looking at—click the icon to pin.

How do I check metrics on the go?

You can download the Facebook Analytics mobile app if you want to be able to check metrics on the go. You can even have updates about data anomalies sent via push notification to your mobile device, so you'll know right away if there's something you need to check on. Available now for iOS and Android.

Don't get us wrong; often,taking the time to explore your analytics and mull over what's happening across your websites, apps, and Messenger bots can result in real inspiration and progress. But the rest of the time, Facebook Analytics can make it easier for you to check metrics, build the reports that align with your goals, and discover relevant patterns, trends, and anomalies, to help you grow your business.

Explore the Facebook Analytics demo to see it for yourself.

For more on boosting productivity with Facebook Analytics and a sneak peek at some upcoming features, check out our session Automated Insights: How to Boost Productivity with Facebook Analytics at the 2018 F8 Developer Conference.