Keeping people engaged with your app is hard. While time spent in apps has increased over the past few years, the number of apps that people use regularly hasn't increased[1]. With growing competition for people's attention, finding ways to continuously engage your users is key.
This year at F8, we introduced push campaigns to help you keep your audience engaged. Push campaigns were initially made available to a limited number of people who signed up for access. We immediately saw huge interest in the product, with more than 10k developers requesting access. Since F8, we’ve gathered feedback and worked to make push campaigns even better by improving both speed and reliability while increasing scale to accommodate even more developers like you. Today, we're happy to announce that we've opened access to the push campaigns beta to everyone—no sign-up needed!
One of the partners we've been working closely with over the last few months is the Cartwheel team at Target.
“Push campaigns make it easy to notify our customers about our best deals and deep link into the relevant offers section in our app,” says Sarah Peterson Post, Senior Director at Target. “This capability can make a huge difference to our team as we approach the important holiday season.”
Push notifications help drive better retention. When people opt in to receive push notifications, apps can see 180% higher retention[2]. You can use push to send targeted reminders and offers that use deep links to lead your customers to a specific place within your app.
We wanted to go beyond simple push notifications and help businesses create rich, engaging push experiences without requiring developer intervention. That's why we built in-app notifications, which show rich media cards that appear inside your app. It's easy for you to customize their design to match your brand and you can increase engagement by using photos, emoji, animated GIFs, tappable buttons and more to deep link to experiences in your app.
The best part about push campaigns is that they’re easy to implement. Download our SDK and you can get started right away. Plus, push campaigns are free—so there’s no extra cost to drive engagement to your app and engage your audience at scale. Watch your app grow with a more engaging mobile experience.
It's easy to get started using push campaigns, just follow the steps in our quickstart guide and begin creating your push campaigns.
Sources:
Amit Finkelstein
Engineering Manager
Facebook Analytics
