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What's new? Goal lines, dashboard customization, and more

February 2018 • SuiLin Yap

It's the first Facebook Analytics product update roundup of the year, and we're launching new features that are tied together by one theme: usability. Every update here is designed to make it easier for you to access the data that's relevant to your goals.

Your goals aren't tied to single channels anymore. People interact with your business across channels like your website, Facebook Page, app, and more, and understanding how those interactions happen is key to creating the right user experiences in your products. Facebook Analytics already gives you that omni-channel view of your data, and with the updates below, can help you discover the right insights faster. Here's what's new:

  • Goals for your custom dashboards
  • Near real-time active user measurement
  • Currency selection for charts
  • Bar charts for custom dashboards

Track your progress with goals

Many of the metrics you're tracking are tied to important company goals. By making it possible for you to add a goal line to the charts in your dashboards, you can look at a data point like revenue alongside the revenue goal you're trying to reach. It's a simple and efficient way of conceptualizing where you are in relation to your goal, and it makes it easy to share your team's progress to the rest of your company, too.

We're also offering new time intervals when you view event data so that you can see trends charts by month, week, day, and hour. This is most useful if you find that your data fluctuates a lot from day to day or even during specific periods within a single day. Viewing your event trends on a weekly or monthly basis helps remove noise from your analysis and gives you a clearer view of trends in your business, while viewing on an hourly interval gives you a more specific and detailed view.

It's not just static goals, either. You can set goals that change over time, too—like increasing conversions over the course of a year, for example.

Where do I find this? When you go to edit or create a new chart in one of your custom dashboards, you'll see the “Goals” tab next to Events. Add your goal, give it a name, and see it previewed on the event chart below.

The dotted green line represents the static goal.

See how many people are active

When you're tracking the results of a marketing campaign or product update, you don't want to have to wait for your analytics to catch up to see if people are engaged. With our new chart for looking at a currently active audience, you can have access to that data faster. In your Overview tab, you can see how many people are interacting with you in the current hour. Your active user chart reflects the past 24 hours, with current active people represented by a pulsing circle on the chart.

Where do I find this? Right in the Growth Metrics section of your Overview tab. The chart is labeled “Active Users: Last 24 Hours.”

Looking for a refresh on how we identify active people according to channel? Check out our help doc.

View reports in the currency of your choice

If you currently use Facebook Analytics, you might have noticed that no matter how transactional events were tracked in Facebook Analytics, we showed you the data in US dollars. So if your users were making purchases with Lira, we still showed you the revenue in USD.

Now you can set your currency preferences right in your global settings, saving you the step of converting your monetary data to a currency other than USD. Instead, it's displayed in your preferred currency, right in your Facebook Analytics account.

If you're tracking multiple event sources with different currencies in your Event Source Groups (ESG), Facebook Analytics will default to the currency setting of the first event source in the group. You can adjust currency in the settings of each event.

Need a refresh on Event Source Groups? ESGs are 2 or more of your event sources (like Messenger, your mobile app, or your Facebook Page) grouped and given a name. ESGs have their own dashboard in Facebook Analytics, and let you see user behavior across the sources you've grouped. It's your first step toward a broader, omni-channel view. Find out how to get started with them here.

Bar charts for custom dashboards

Truly omni-channel analytics means that at a basic level, you need to be able to see all the important data in one place. Your custom dashboard isn't as useful (and not quite as custom) if it's missing a chart you need to track the data that matters to you.

That's why you can now pin charts with bar graphs (in additional to line graphs) from other sections of Facebook Analytics to your custom dashboard. Bar graphs make it easier to understand the breakdown of events and users (e.g., conversion funnels), as well as compare data points. Some of these events can only be viewed as bar charts, so now you have a more complete view of your data from your custom dashboard.

Where do I find this? When you're looking at a chart you'd like to add to your custom dashboard, just click the pin icon in in the upper right-hand corner. You'll get a drop-down of your dashboards, so you can select the appropriate dashboard for your chart.

If you'd like to create a new bar chart for a particular dashboard, just go into the Dashboard section (it's in the left rail). You'll see a prompt to create a new chart, and an option to specify “bar.”

What's tying all these updates together? Our commitment to making it easier and faster for you to find the right insights, and build an omni-channel view of your business. It's how you'll build stronger connections with the people behind the data, so you can see better business results.

Did you see our last update on time-based funnels and lifetime value reporting? Catch up here.


SuiLin Yap
Product Manager
Facebook Analytics