Skyscanner used cohorts in Facebook Analytics to design an improved onboarding flow which increased their logins by 100%. Additionally, by targeting relevant content to segments of people, Skyscanner increased ad clickthrough rates by 5 times as compared to more traditional targeting options.
MomentCam used funnels in Facebook Analytics to compare their conversion for face detection and to examine failure rates between languages. They discovered that their Arabic-speaking users had a higher failure rate, which prompted them to add an in-app tutorial that increased conversion for face detection from 71% to 77% for Arabic-speaking users and from 78% to 82% overall.
Plarium used Facebook Analytics to measure impressions generated by stories and to discover the demographic breakdowns of the groups of people who read them. This helped Plarium to optimize their user experience to increase the story clickthrough rate by 45%.