In our always-connected society, your consumers are increasingly accessing your content on multiple devices and platforms. For example, they might search for a song or video using your app on their phone and then sign up for a subscription on their laptop or desktop computer.
A recent study found that 53% of people who own 2 devices switch between them to complete tasks or activities. 77% of people who have 3 or more devices do the same. Unfortunately, few entertainment and media services are aware of this end-to-end customer journey. Even fewer actively optimize for it.
With Facebook Analytics for Apps, you'll get a complete picture of the customer journey. Our cross-platform analytics help you understand how your customers move between the web, the mobile web, and your native apps and mobile devices. Using this rich data and our powerful segments and demographics, you can truly understand your customers. This lets you answer questions like how many people search for media in your app, but later purchase on the web? Analytics for Apps can even help you do this with customers who aren't logged into your website or app as well as those who haven't signed up for your service yet. Additionally, we integrate with Apple tvOS.
Additionally, we integrate with Apple tvOS, so you can view analytics about your tVOS integration and apps in addition to your website and native mobile apps.
Understanding your audience is the key to growth. With Analytics for Apps, you can filter your audience to create a segment of just your most engaged users: the people who have streamed the most content on your service. This allows you to learn from them by focusing on their demographics and behaviors.
Analytics for Apps offers the most detailed view of your users with extensive anonymized and aggregated demographics including including age, gender, job titles, education level, relationship status and more. We can even tell you which Facebook Pages your top customers have liked.
These insights help marketing teams identify new advertising opportunities, create targeted content, and reach related audiences. They also help product development teams identify new areas of focus and measure the impact of their optimizations.
Analytics for Apps integrates directly with Facebook ads and Custom Audiences. By using our Percentiles tool, you can understand exactly how much your most valuable customers spend and then reach them with targeted advertising.
By clicking the Create Audience button, you can create a “lookalike audience,” which finds new potential customers that are predicted to behave similar to best customers you already have. This allows you to target campaigns to your new lookalike audience that introduce them to your service, test value proposals, offer discounts on new subscriptions and more.
Analytics for Apps is a product that gives us detailed insights into people’s interaction with our app. One of its strongest features is the ability to perform funnel and retention analysis for each segment of our audience.