Features designed to give you the full picture
See how people learn about your business and become users and customers, across devices and channels.
More tools to understand the people you connect to.
Get a full view of how people interact with you across your website, apps, Facebook Page, and bots in one report.
Group your audience across any number of dimensions—from demographics to behaviors—to understand how different groups engage with your business.
From new visitors to loyal customers, Facebook helps you get to know your audience through including age range, geography, and language.
Meaningful insights, surfaced automatically.
Facebook Analytics uses machine learning to analyze and monitor your data, saving time and helping you take action more quickly (beta).
Designed to work with Facebook
Facebook Analytics works with Facebook Pixel, SDK for iOS and Android, Pages, Messenger and more, so your business can get started quickly.
Download the Mobile App
Check important metrics from anywhere and get notifications about unusual patterns and trends.