Features designed to give you the full picture
See how people learn about your business and become users and customers, across devices and channels.
More tools to understand the people you connect to.
Get a full view of how people interact with you across your website, apps, Facebook Page and bots in one report.
Group your audience across any number of dimensions – from demographics to behaviours – to understand how different groups engage with your business.
From new visitors to loyal customers, Facebook helps you get to know your audience by including age range, geography and language.
Meaningful insights, surfaced automatically
Facebook Analytics uses machine learning to analyse and monitor your data, saving time and helping you take action more quickly (beta).
Designed to work with Facebook
Facebook Analytics works with Facebook Pixel, SDK for iOS and Android, Pages, Messenger and more, so your business can get started quickly.