Grow your business with the tools Facebook uses
Set up your channels
Web
Measure site activity to better understand the actions that people take and to see powerful, aggregated demographics. Use all of the features, such as funnels to measure conversion, cohorts to measure behaviour over time, and demographics and segments to better understand particular audiences.
Facebook pixel
If you already have Facebook pixel set up, you can start measuring your website's performance today, or set up additional events to measure specific actions.
Facebook pixel integration
Event source groups
Combine data from your site, mobile app, Facebook Page and more to get a complete view of your customer behaviour across channels.
Omni-channel analytics
Build your expertise
Once you've set up Facebook Analytics, dive into additional resources to get the most from your data.
Help Centre
Developer docs
View Developer Docs