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Grow your business with the tools Facebook uses

Set up your channels

Apps

Get aggregated demographics and rich insights, like how many people launch your app, how often people make purchases and many other interactions.

iOS
Log events from your app with Facebook’s iOS SDK. The event can be one of 14 predefined events such as added to cart in a commerce app or achieved level in a game, or any custom events you can define.
iOS Integration

Android
Log events from your app via Facebook’s Android SDK to observe how many users install your app, how frequently users activate your app, how much time they spend using it, and other behavioral and demographic data.
Android Integration

Build your expertise

Once you've set up Facebook Analytics, dive into additional resources to get the most from your data.

Help Center

Check out helpful articles, FAQs, and more guides to help you get started.

Visit the Help Center

Blog

Get the latest news, product updates and tips on growing your business.

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Developer Docs

Get in-depth documentation on how to implement Facebook Analytics, like definitions, documentation, and walkthroughs.

View developer docs