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Grow your business with the tools Facebook uses

Set up your channels

Apps

Get aggregated demographics and rich insights, such as how many people launch your app, how often people make purchases and many other interactions.

iOS
Log events from your app with Facebook's iOS SDK. The event can be one of 14 pre-defined events such as added to basket in a commerce app or achieved level in a game, or any custom events you can define.
iOS integration

Android
Log events from your app via Facebook's Android SDK to observe how many users install your app, how frequently users activate your app, how much time they spend using it, and other behavioural and demographic data.
Android integration

Build your expertise

Once you've set up Facebook Analytics, dive into additional resources to get the most from your data.

Help Centre

Read helpful articles, FAQs and more guides to help you get started.

Visit the Help Centre

Blog

Get the latest news, product updates and tips on growing your business.

Visit the Blog

Developer docs

Get in-depth documentation on how to implement Facebook Analytics, such as definitions, documentation and guides.

View Developer Docs