Grow your business with the tools Facebook uses
Set up your channels
Apps
Get aggregated demographics and rich insights, such as how many people launch your app, how often people make purchases and many other interactions.
iOS
Log events from your app with Facebook's iOS SDK. The event can be one of 14 pre-defined events such as added to basket in a commerce app or achieved level in a game, or any custom events you can define.
iOS integration
Android
Log events from your app via Facebook's Android SDK to observe how many users install your app, how frequently users activate your app, how much time they spend using it, and other behavioural and demographic data.
Android integration
Build your expertise
Once you've set up Facebook Analytics, dive into additional resources to get the most from your data.
Help Centre
Developer docs
Get in-depth documentation on how to implement Facebook Analytics, such as definitions, documentation and guides.
View Developer Docs
View Developer Docs