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Grow your business with the tools Facebook uses

Set up your channels


Measure site activity to better understand the actions that people take and to see powerful, aggregated demographics. Use all of the features, such as funnels to measure conversion, cohorts to measure behaviour over time, and demographics and segments to better understand particular audiences.

Facebook pixel
If you already have Facebook pixel set up, you can start measuring your website's performance today, or set up additional events to measure specific actions.
Facebook pixel integration

Combine your data sources to measure across channels.

Event source groups
Combine data from your site, mobile app, Facebook Page and more to get a complete view of your customer behaviour across channels.
Omni-channel analytics

Build your expertise

Once you've set up Facebook Analytics, dive into additional resources to get the most from your data.

Help Centre

Read helpful articles, FAQs and more guides to help you get started.

Visit the Help Centre


Get the latest news, product updates and tips on growing your business.

Visit the Blog

Developer docs

Get in-depth documentation on how to implement Facebook Analytics, such as definitions, documentation and guides.

View Developer Docs