Facebook Analytics is No Longer Available

The standalone Facebook Analytics tool is no longer available as of July 1, 2021. This does not affect the Insights sections of Facebook Pages and Instagram profiles.

We retired Facebook Analytics as part of an initiative to consolidate business tools. Even though this tool is no longer available, we continue to invest in measurement solutions that provide insights and data analysis capabilities.

In addition to Page Insights and Instagram Insights, we recommend these business tools:

• Meta Business Suite allows you to manage your Facebook and Instagram business accounts. It can show you detailed insights about your audience, content and trends.
  
  Note: This tool may not be available to you yet.
• Meta Ads Manager lets you create, view, make changes and see results for all your Meta campaigns, ad sets and ads.
• Meta Events Manager can help you set up and manage Meta Business Tools such as the Meta Pixel and Conversions API. It reports actions taken on your website, in your app and in your physical store.

• About Insights in Meta Business Suite
• Gaming Insights in Business Manager
• About Meta Events Manager