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Why your analytics needs to measure the complete customer journey

People's habits have changed when it comes to discovering and interacting with businesses. Their path is no longer linear. They're not just learning about your business on one channel, and they're not just using one device – their journey is now much more complex.

Getting started with behavioural analytics

There are many types of analytics solutions available when it comes to helping you measure the performance of your business and growth efforts. Ad measurement tools help you optimise your advertising spend, crash analytics help you quickly catch issues and a whole host of business intelligence tools help you report company metrics.

Measure and understand your business with these five metrics

Product and behavioural analytics tools can be an incredibly powerful way to measure your business's performance and understand how people are interacting with your website, app, Facebook Page and other channels.