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Why Your Analytics Needs to Measure the Complete Customer Journey

People's habits have changed when it comes to discovering and interacting with businesses. Their path is no longer linear. They're not just learning about your business on one channel, and they're not just using one device — their journey is now much more complex.

Getting Started With Behavioral Analytics

There are many types of analytics solutions available when it comes to helping you measure the performance of your business and growth efforts. Ad measurement tools help you optimize your advertising spend, crash analytics help you quickly catch issues, and a whole host of business intelligence tools help you report company metrics.

Measure and Understand Your Business With These 5 Metrics

Product and behavioral analytics tools can be an incredibly powerful way to measure your business’s performance, and understand how people are interacting with your website, app, Facebook Page, and other channels.


Now you can see the impact of your Instagram content in Facebook Analytics (beta).