See how businesses like yours grow with Facebook Analytics

Identifying behaviors that drive retention

Approach

Musixmatch used segments to identify which behaviors led to the highest retention.

Outcome

Leveraged funnels to increase usage of features that drive higher retention.

Optimizing ad performance with segments and funnels

Approach

Sale Stock created a segment of people who had added an item but abandoned their shopping carts.

Outcome

Targeted cart abandoners with customized messaging in Facebook ads, resulting in 20X better ROI than other ad campaigns.

Understanding omni-channel behavior to improve targeting

Approach

iFood analyzed how people’s behavior differed on mobile versus web.

Outcome

Tailored marketing strategies to segments and channels more likely to make repeat orders.

Finding more people like your best customers

Approach

TinyCo used percentiles to understand who their highest paying customers were.

Outcome

Used lookalikes to improve targeting quality and drive higher average revenue per user.

“The power and flexibility of Facebook Analytics has made a profound impact on our team. The accurate and detailed data provided by Facebook Analytics is an important basis for many of our product decisions.”

- Chen Ji, CEO, Ufoto

Increasing conversion by improving user experience

Approach

MomentCam built funnels and compared performance between segments.

Outcome

Removed bottlenecks by improving product translations, leading to increased conversion.

Features:

Taking personalized engagement to new heights

Approach

Skyscanner used cohorts to improve on-boarding and messaging.

Outcome

Delivered more relevant content to help new users get started, increasing logins by 2x.

Features:

Increasing purchases using funnels

Approach

Treatwell used funnels to identify drop-offs in purchase flows across device types.

Outcome

Retargeted users who did not convert, improving conversion to purchase by over 5%.

Finding new ways to optimize UI with funnels

Approach

CHOCOLABS used funnels to examine conversion rates at every step of the checkout process.

Outcome

New opportunities to optimize their app UI and retain monthly active people (MAP).

Features:

Using targeted marketing to lower acquisition costs

Approach

Ixigo used geographic cohort analysis to find their most valuable users, and target their marketing to them.

Outcome

Ixigo increased lifetime value 1.6x by using cohort analysis to improve retention.

Features:

Boosting cross-channel conversion with funnels

Approach

Ufoto used funnels to identify the areas in their app that influenced landing page conversion rate.

Outcome

Improved their landing page conversion rate by 300%.

Features:

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