See how businesses like yours grow with Facebook Analytics
Optimizing ad performance with segments and funnels
Sale Stock created a segment of people who had added an item but abandoned their shopping carts.
Targeted cart abandoners with customized messaging in Facebook ads, resulting in 20X better ROI than other ad campaigns.
“The power and flexibility of Facebook Analytics has made a profound impact on our team. The accurate and detailed data provided by Facebook Analytics is an important basis for many of our product decisions.”
- Chen Ji, CEO, Ufoto
Taking personalized engagement to new heights
Skyscanner used cohorts to improve on-boarding and messaging.
Delivered more relevant content to help new users get started, increasing logins by 2x.
Finding new ways to optimize UI with funnels
CHOCOLABS used funnels to examine conversion rates at every step of the checkout process.
New opportunities to optimize their app UI and retain monthly active people (MAP).
Using targeted marketing to lower acquisition costs
Ixigo used geographic cohort analysis to find their most valuable users, and target their marketing to them.
Ixigo increased lifetime value 1.6x by using cohort analysis to improve retention.
Boosting cross-channel conversion with funnels
Ufoto used funnels to identify the areas in their app that influenced landing page conversion rate.
Improved their landing page conversion rate by 300%.
Now you can see the impact of your Instagram content in Facebook Analytics (beta).