See how businesses like yours grow with Facebook Analytics
Discovering how to reach more loyal customers
Ace & Tate uses segments and funnels to compare different conversions, optimising for conversions that result in better lifetime value (LTV).
20% lift in LTV for a new conversion with a lower cost per acquisition (CPA).
"The Automated Insights feature within Facebook Analytics made it easy for us to understand who our most engaged audiences are and how they're interacting with the Lilly Pulitzer website, allowing us to build successful campaigns. It's now part of our always-on, evergreen strategy."
Leyla Foschi, Senior Social Account Manager, PMG
"We optimise our marketing campaigns based on conversions mapped to lifetime value (LTV). Recently, we launched a new service on our website. Using segments and funnels, we noticed that the audience that converted via this service had a 20% higher LTV than another conversion. These insights are hard to get from other analytics platforms as they're not people-based, and not cross-device by default."
Ace & Tate
Boosting return on ad spend
Chope creates omni-channel reports with their website, app, Facebook Page and Instagram to see the whole customer journey.
ROAS went from 1.56 to 2.80 when Chope started using Facebook Analytics data to optimise their Facebook ads.
"The main reason why we started using Facebook Analytics was because it could give us a single view of all our assets: app, website, Facebook Pages and Instagram Pages. There aren't many platforms out there that give you this capability."
Jasvind Singh, Performance Marketing Manager, Chope
"Facebook Analytics helped us to better understand our user behaviour and the effect of our actions over the whole funnel. With the 'easy-to-understand reports' available for the team, we make faster and more accurate decisions."
Bruna Amaya, Head of Marketing, Hotel Urbano
Improving acquisition by finding audience drop-off
bigbasket built funnels that highlight conversion drop-offs in their app install flow.
Created re-engagement campaigns targeting the audiences that dropped off, improving conversion rates in the app install process and significantly lowering the cost to acquire new customers.
"We can easily track both organic and paid data from [our] Facebook Page and Instagram (which isn't available on other analytics tools) and effectively predict performance of ads without collecting data from multiple different analytics tool. We can also track user behaviours after registration with the funnel report. As a result, we save on marketing costs and increase our core KPI by 10%."
- Bokkee Lee, CEO, Wantedlab Inc.
"For me, Facebook Analytics' killer feature is that it associates visits to people and not cookies. This gives me more accurate results and I trust Facebook Analytics more because of it."
Juan Pablo Rojas, Head of Growth, Platzi
Optimising ad performance with segments and funnels
Sale stock created a segment of people who had added an item but abandoned their shopping baskets.
Targeted basket abandoners with customised messaging in Facebook ads, resulting in 20 times better ROI than other ad campaigns.
"The power and flexibility of Facebook Analytics has made a profound impact on our team. The accurate and detailed data provided by Facebook Analytics is an important basis for many of our product decisions."
Chen Ji, CEO, Ufoto
Taking personalised engagement to new heights
Skyscanner used cohorts to improve onboarding and messaging.
Delivered more relevant content to help new users get started, doubling the number of logins.
Finding new ways to optimise UI with funnels
CHOCOLABS used funnels to examine conversion rates at every step of the checkout process.
New opportunities to optimise their app UI and retain monthly active people (MAP).
Using targeted marketing to lower acquisition costs
Ixigo used geographic cohort analysis to find their most valuable users and target their marketing to them.
Ixigo increased lifetime value 1.6 times by using cohort analysis to improve retention.
Boosting cross-channel conversion with funnels
Ufoto used funnels to identify the areas in their app that influenced the landing page conversion rate.
Improved their landing page conversion rate by 300%.