See how businesses like yours grow with Facebook Analytics

Discovering new ad audiences with insights

Approach

Lilly Pulitzer discovered a new ad audience through automated insights.

Outcome

Ad campaign created for a new targeted audience saw a 60% increase in ROI.
Read Lilly Pulitzer's full story.

Features:

Discovering how to reach more loyal customers

Approach

Ace & Tate uses segments and funnels to compare different conversions, optimizing for conversions that result in better lifetime value (LTV).

Outcome

20% lift in LTV for a new conversion with a lower cost per acquisition (CPA).

Features:

“The Automated Insights feature within Facebook Analytics made it easy for us to understand who our most engaged audiences are and how they're interacting with the Lilly Pulitzer website, allowing us to build successful campaigns. It’s now part of our always-on, evergreen strategy.”

Leyla Foschi, Senior Social Account Manager, PMG

“We optimize our marketing campaigns based on conversions mapped to lifetime value (LTV). Recently, we launched a new service on our website. Using segments and funnels, we noticed that the audience that converted via this service had a 20% higher LTV than another conversion. These insights are hard to get from other analytics platforms since they’re not people based, and not cross-device by default.”

Ace & Tate

Boosting return on ad spend

Approach

Chope creates omni-channel reports with their website, app, Facebook Page, and Instagram to see the whole customer journey.

Outcome

ROAS went from 1.56 to 2.80 when Chope started using Facebook Analytics data to optimize their Facebook ads.

Optimizing conversion in new markets

Approach

Rappi created funnels to measure and test conversion rates in a new market.

Outcome

5% lift in conversion rates for customers searching and purchasing items.

Features:

“The main reason why we started using Facebook Analytics was because it could give us a single view of all our assets: app, website, Facebook Pages, and Instagram Pages. There aren't many platforms out there that give you this capability.”

Jasvind Singh, Performance Marketing Manager, Chope

“Facebook Analytics helped us to better understand our user behavior and the effect of our actions over the whole funnel. With the ‘easy-to-understand reports’ available for the team, we make faster and more accurate decisions.”

Bruna Amaya, Head of Marketing, Hotel Urbano

Filtering audiences to create targeted marketing

Approach

Platzi built audience segments to help the team content for specific audiences on Facebook and Instagram.

Outcome

Reduced cost per acquisition (CPA) by 40%.

Improving acquisition by finding audience drop-off

Approach

bigbasket built funnels that highlight conversion drop-offs in their app install flow.

Outcome

Created re-engagement campaigns targeting the audiences that dropped off, improving conversion rates in the app install process and significantly lowering the cost to acquire new customers.

Features:

“We can easily track both organic and paid data from [our] Facebook Page and Instagram (which isn’t available on other analytics tools) and effectively predict performance of ads without collecting data from multiple different analytics tool. We can also track user behaviors after registration with the funnel report. As a result, we save on marketing costs & increase our core KPI by 10%.”

- Bokkee Lee, CEO, Wantedlab Inc.

“For me, Facebook Analytics' killer feature is that it associates visits to people and not cookies. This gives me more accurate results and I trust Facebook Analytics more because of it.”

Juan Pablo Rojas, Head of Growth, Platzi

Identifying behaviors that drive retention

Approach

Musixmatch used segments to identify which behaviors led to the highest retention.

Outcome

Leveraged funnels to increase usage of features that drive higher retention.

Optimizing ad performance with segments and funnels

Approach

Sale Stock created a segment of people who had added an item but abandoned their shopping carts.

Outcome

Targeted cart abandoners with customized messaging in Facebook ads, resulting in 20X better ROI than other ad campaigns.

Understanding omni-channel behavior to improve targeting

Approach

iFood analyzed how people’s behavior differed on mobile versus web.

Outcome

Tailored marketing strategies to segments and channels more likely to make repeat orders.

Finding more people like your best customers

Approach

TinyCo used percentiles to understand who their highest paying customers were.

Outcome

Used lookalikes to improve targeting quality and drive higher average revenue per user.

“The power and flexibility of Facebook Analytics has made a profound impact on our team. The accurate and detailed data provided by Facebook Analytics is an important basis for many of our product decisions.”

Chen Ji, CEO, Ufoto

Increasing conversion by improving user experience

Approach

MomentCam built funnels and compared performance between segments.

Outcome

Removed bottlenecks by improving product translations, leading to increased conversion.

Features:

Taking personalized engagement to new heights

Approach

Skyscanner used cohorts to improve on-boarding and messaging.

Outcome

Delivered more relevant content to help new users get started, increasing logins by 2x.

Features:

Increasing purchases using funnels

Approach

Treatwell used funnels to identify drop-offs in purchase flows across device types.

Outcome

Retargeted users who did not convert, improving conversion to purchase by over 5%.

Finding new ways to optimize UI with funnels

Approach

CHOCOLABS used funnels to examine conversion rates at every step of the checkout process.

Outcome

New opportunities to optimize their app UI and retain monthly active people (MAP).

Features:

Using targeted marketing to lower acquisition costs

Approach

Ixigo used geographic cohort analysis to find their most valuable users, and target their marketing to them.

Outcome

Ixigo increased lifetime value 1.6x by using cohort analysis to improve retention.

Features:

Boosting cross-channel conversion with funnels

Approach

Ufoto used funnels to identify the areas in their app that influenced landing page conversion rate.

Outcome

Improved their landing page conversion rate by 300%.

Features:

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