See how businesses like yours grow with Facebook Analytics
Optimizing ad performance with segments and funnels
Approach
Sale Stock created a segment of people who had added an item but abandoned their shopping carts.
Outcome
Targeted cart abandoners with customized messaging in Facebook ads, resulting in 20X better ROI than other ad campaigns.
Understanding omni-channel behavior to improve targeting
Approach
iFood analyzed how people’s behavior differed on mobile versus web.
Outcome
Tailored marketing strategies to segments and channels more likely to make repeat orders.
Finding more people like your best customers
Approach
TinyCo used percentiles to understand who their highest paying customers were.
Outcome
Used lookalikes to improve targeting quality and drive higher average revenue per user.
“The power and flexibility of Facebook Analytics has made a profound impact on our team. The accurate and detailed data provided by Facebook Analytics is an important basis for many of our product decisions.”
- Chen Ji, CEO, Ufoto
Taking personalized engagement to new heights
Approach
Skyscanner used cohorts to improve on-boarding and messaging.
Outcome
Delivered more relevant content to help new users get started, increasing logins by 2x.
Increasing purchases using funnels
Approach
Treatwell used funnels to identify drop-offs in purchase flows across device types.
Outcome
Retargeted users who did not convert, improving conversion to purchase by over 5%.
Finding new ways to optimize UI with funnels
Approach
CHOCOLABS used funnels to examine conversion rates at every step of the checkout process.
Outcome
New opportunities to optimize their app UI and retain monthly active people (MAP).
Using targeted marketing to lower acquisition costs
Approach
Ixigo used geographic cohort analysis to find their most valuable users, and target their marketing to them.
Outcome
Ixigo increased lifetime value 1.6x by using cohort analysis to improve retention.
Boosting cross-channel conversion with funnels
Approach
Ufoto used funnels to identify the areas in their app that influenced landing page conversion rate.
Outcome
Improved their landing page conversion rate by 300%.
Get started with Facebook Analytics
Understand how people interact with your business, from your site to your Facebook Page.
