See how businesses like yours grow with Facebook Analytics
Discovering new ad audiences with insights
Approach
Lilly Pulitzer discovered a new ad audience through automated insights.
Outcome
Ad campaign created for a new targeted audience saw a 60% increase in ROI.
Read Lilly Pulitzer's full story.
Discovering how to reach more loyal customers
Approach
Ace & Tate uses segments and funnels to compare different conversions, optimising for conversions that result in better lifetime value (LTV).
Outcome
20% lift in LTV for a new conversion with a lower cost per acquisition (CPA).
"The Automated Insights feature within Facebook Analytics made it easy for us to understand who our most engaged audiences are and how they're interacting with the Lilly Pulitzer website, allowing us to build successful campaigns. It's now part of our always-on, evergreen strategy."
Leyla Foschi, Senior Social Account Manager, PMG
"We optimise our marketing campaigns based on conversions mapped to lifetime value (LTV). Recently, we launched a new service on our website. Using segments and funnels, we noticed that the audience that converted via this service had a 20% higher LTV than another conversion. These insights are hard to get from other analytics platforms as they're not people-based, and not cross-device by default."
Ace & Tate
Boosting return on ad spend
Approach
Chope creates omni-channel reports with their website, app, Facebook Page and Instagram to see the whole customer journey.
Outcome
ROAS went from 1.56 to 2.80 when Chope started using Facebook Analytics data to optimise their Facebook ads.
"The main reason why we started using Facebook Analytics was because it could give us a single view of all our assets: app, website, Facebook Pages and Instagram Pages. There aren't many platforms out there that give you this capability."
Jasvind Singh, Performance Marketing Manager, Chope
"Facebook Analytics helped us to better understand our user behaviour and the effect of our actions over the whole funnel. With the 'easy-to-understand reports' available for the team, we make faster and more accurate decisions."
Bruna Amaya, Head of Marketing, Hotel Urbano
Filtering audiences to create targeted marketing
Approach
Platzi built audience segments to help the team content for specific audiences on Facebook and Instagram.
Outcome
Reduced cost per acquisition (CPA) by 40%.
Improving acquisition by finding audience drop-off
Approach
bigbasket built funnels that highlight conversion drop-offs in their app install flow.
Outcome
Created re-engagement campaigns targeting the audiences that dropped off, improving conversion rates in the app install process and significantly lowering the cost to acquire new customers.
"We can easily track both organic and paid data from [our] Facebook Page and Instagram (which isn't available on other analytics tools) and effectively predict performance of ads without collecting data from multiple different analytics tool. We can also track user behaviours after registration with the funnel report. As a result, we save on marketing costs and increase our core KPI by 10%."
- Bokkee Lee, CEO, Wantedlab Inc.
"For me, Facebook Analytics' killer feature is that it associates visits to people and not cookies. This gives me more accurate results and I trust Facebook Analytics more because of it."
Juan Pablo Rojas, Head of Growth, Platzi
Optimising ad performance with segments and funnels
Approach
Sale stock created a segment of people who had added an item but abandoned their shopping baskets.
Outcome
Targeted basket abandoners with customised messaging in Facebook ads, resulting in 20 times better ROI than other ad campaigns.
Understanding omni-channel behaviour to improve targeting
Approach
iFood analysed how people's behaviour differed on mobile versus web.
Outcome
Tailored marketing strategies to segments and channels more likely to make repeat orders.
Finding more people like your best customers
Approach
TinyCo used percentiles to understand who their highest-paying customers were.
Outcome
Used lookalikes to improve targeting quality and drive higher average revenue per user.
"The power and flexibility of Facebook Analytics has made a profound impact on our team. The accurate and detailed data provided by Facebook Analytics is an important basis for many of our product decisions."
Chen Ji, CEO, Ufoto
Taking personalised engagement to new heights
Approach
Skyscanner used cohorts to improve onboarding and messaging.
Outcome
Delivered more relevant content to help new users get started, doubling the number of logins.
Increasing purchases using funnels
Approach
Treatwell used funnels to identify drop-offs in purchase flows across device types.
Outcome
Retargeted users who did not convert, improving conversion to purchase by over 5%.
Finding new ways to optimise UI with funnels
Approach
CHOCOLABS used funnels to examine conversion rates at every step of the checkout process.
Outcome
New opportunities to optimise their app UI and retain monthly active people (MAP).
Using targeted marketing to lower acquisition costs
Approach
Ixigo used geographic cohort analysis to find their most valuable users and target their marketing to them.
Outcome
Ixigo increased lifetime value 1.6 times by using cohort analysis to improve retention.
Boosting cross-channel conversion with funnels
Approach
Ufoto used funnels to identify the areas in their app that influenced the landing page conversion rate.
Outcome
Improved their landing page conversion rate by 300%.
Get started with Facebook Analytics
Understand how people interact with your business, from your site to your Facebook Page.
