People-first analytics for an omni-channel world

Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more. Then, optimize and grow.

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Omni-channel

What are the channels that matter most to your business?

People come to your business on different channels using multiple devices. When your analytics go beyond last click and sessions, it’s easier to make smarter strategic decisions.

The Facebook difference

The only analytics tool built on insights from Facebook’s 2 billion person community.

 Get more likes on your Facebook business Page and grow your audience
People-first analytics

Get to know the people who care about your business.

Aggregated, anonymous data gives you a more complete picture of the people interested in and already using your business.

Success stories

How do businesses grow with Facebook Analytics?

Musical.ly used demographics to create and engage a new target group of users.
MusixMatch drove richer targeting with segments to improve retention.
TinyCo used percentiles to identify top customers.

Get started with Facebook Analytics

Understand your complete customer journey across channels—from your website to your Facebook Page.

Get Started

Now you can see the impact of your Instagram content in Facebook Analytics (beta).