Product analytics for driving growth

Facebook Analytics lets you understand and optimize your complete customer journey across mobile, web, bots, offline and more.

Section Icon

Get the complete picture and discover valuable insights



Item Image

See rich demographics

Understand your customers, and potential customers, at a deeper level with rich demographics and audience insights that only Facebook can provide.

Item Image

Measure across channels

Facebook Analytics unifies data across channels, including Facebook Pages and bots on Messenger, so you can get the complete picture.

Item Image

Optimize for growth

Easily build funnel, revenue, and retention reports to analyze performance and deep dive into specific audiences with precise segmentation tools.

Item Image

Get insights faster

Using advanced machine learning and expertise in growth, Facebook Analytics surfaces valuable insights and trends to you automatically (beta).


Quotes from Roman Zhdanov Head of Marketing, Plarium
Facebook Analytics improved our purchase rate from 15% to 20% by showing us that older audiences convert better.
Roman Zhdanov
Head of Marketing, Plarium

tinder Logo Image
skyscanner Logo Image
msqrd Logo Image
baidu Logo Image
saavn Logo Image
Section Icon

Push notifications



Set up free, customizable push and in-app notifications based on the actions people take, such as abandoning their cart, completing a level and more.


Learn More
Section Icon

Key features

Demographics
Get to know your audience on a deeper level by using aggregated demographics from Facebook: age, gender, languages, job titles, education level, Page Likes and many more.
Funnels
Measure conversion for any sequence of actions people take with your business. Find out when customers have trouble completing a task, such as when a checkout flow is too long or a game level is too hard to beat.
Retention
Acquisition is only half of the growth equation. We’ve made it easy to understand and improve your retention rate so that you can grow with confidence.
Top Customers
Identify your top customers based on people who spend the most or are the most engaged across your app, website, and other channels. Then easily create lookalike audiences to find more like them.
Automated Insights
Get valuable insights surfaced automatically. Facebook Analytics uses advanced machine learning to slice and dice your data for you, saving time and helping you take action more quickly (beta).
Section Icon

News from our blog

Posted about 2 weeks ago
by SuiLin Yap
We recently introduced a number of new features designed to help you get even more insights from Facebook Analytics, including lifetime value reports, time-based funnels, anomaly detection and more.


Stay up to date with blog posts, growth tips and product announcements


Subscribe to updates

Know your audience, grow your business



Learn More