People-first analytics for an omni-channel world
Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more. Then, optimize and grow.
What are the channels that matter most to your business?
People come to your business on different channels using multiple devices. When your analytics go beyond last click and sessions, it’s easier to make smarter strategic decisions.
The Facebook difference
The only analytics tool built on insights from Facebook’s 2 billion person community.
Get to know the people who care about your business.
Aggregated, anonymous data gives you a more complete picture of the people interested in and already using your business.
How do businesses grow with Facebook Analytics?
Now you can see the impact of your Instagram content in Facebook Analytics (beta).