Facebook Analytics Blog

Announcing customizable time zones, more flexible reports and hourly charts
Posted about a year ago
by Tianqi Li

A more global solution

Analytics is used by people all around the world, so we want to present data in the most useful way for everyone. Up until now, all of the data we showed you was based on Pacific Time rather than the time zone that you're based in. Also, you couldn't view data for time intervals shorter than one day.

Today, we're launching two new features that give you more control over how your data is displayed:

  • You can now set your time zone so that it's easier to view and understand your data
  • You can now view chart data by hour of the day to better understand your customer activity

What's new?

You can now set a time zone on the Settings page of Analytics. You can get to the settings page by clicking the gear icon at the upper right corner of your screen (screenshot below). Once you set your time zone, viewing any metrics for a date range will be based on this time zone you selected (ex: the last seven days of Greenwich Mean Time). You can also change your time zone setting any time.

We're also offering new time intervals when you view event data so that you can see trends charts by month, week, day, and hour. This is most useful if you find that your data fluctuates a lot from day to day or even during specific periods within a single day. Viewing your event trends on a weekly or monthly basis helps remove noise from your analysis and gives you a clearer view of trends in your business, while viewing on an hourly interval gives you a more specific and detailed view.

We've added some other powerful time interval reporting features, including:

  • “Last 24 hours” option in the date picker
  • More granularity with support for hourly charts
  • Ability to break down reports by time interval

How to get the most out of these new features

With hourly charts, you can see the time of day when your customers are most active, giving you the information you need to optimize the timing of push notifications or email campaigns. Hourly charts also help you to see whether there's a spike in traffic. For example, if your business is featured in the news or if you run an print ad in a given market, you can see if it causes a spike in activity.

Example: Hourly Chart in Facebook Analytics

With these new, more flexible time intervals, you can break down any metric by hour, day, week, or month. Plus, with our new time zone support, global teams can now customize reporting views to see business performance in local time. This is especially helpful for teams relying on hourly reports.

Getting started

Begin by setting your local time zone. Go to the Settings page in Analytics by clicking the gear icon in the upper right corner. Then select the time zone to use for reporting.

Example: How to customize time zone

To use the new time interval settings, go to your events. You'll be able to specify the time interval and choose from hourly, daily, weekly, or monthly in each of your charts.

Tianqi Li
Software Engineer
Facebook Analytics