Facebook Analytics is a tool that reaches across mobile and desktop devices, helping businesses measure, understand, and optimize their customers' journey across apps and websites. Starting today, we're extending this analytics support to businesses building bots on the Messenger Platform, becoming among the first analytics solutions for bots in the industry to provide actionable insights and transparency.
With this new free tool, you'll be able to view reports on messages sent, messages received, and people who block or unblock your app — without having to add additional code. In addition, you'll have access to aggregated and anonymized demographic reports such as age, gender, education, interests, country, language, and much more to help you better understand who's engaging with your bots. For bots associated with multiple Pages, you'll be able to filter results at the page-level to view analytics for a specific Page.
Businesses on the Messenger Platform can also use the App Events API to log custom events for Analytics. In doing so, you'll be able to gather deeper insights about how people are engaging with your bots. Some example use cases are:
Beginning today, Messenger Platform developers and businesses can apply for FbStart, Facebook's global program to help early stage mobile startups build & grow their apps. Bots for Messenger developers and businesses accepted into FbStart will receive all the program benefits—including Facebook ads credits and free tools and services from premier partners like Amazon, Dropbox, and Stripe. To learn more about the program, visit: www.fbstart.com.
Sridharan Ramanathan
Software Engineer
Facebook Analytics