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Grow your business with the tools Facebook uses

Set up your channels


Facebook Pages and Messenger are an effective way for businesses to build an online presence and interact with customers one-on-one, or with intelligent bots.

Facebook Pages
If you already have a Facebook Page, you can view your analytics by visiting
Facebook Pages Integration

Use Facebook Analytics to measure your conversational commerce efforts and understand when key interactions occur.
Messenger Integration

Facebook Games
Integrate App Events or view built-in analytics to learn more about your players and how they’re interacting with your game.
Facebook Games Integration

Build your expertise

Once you've set up Facebook Analytics, dive into additional resources to get the most from your data.

Help Center

Check out helpful articles, FAQs, and more guides to help you get started.

Visit the Help Center


Get the latest news, product updates and tips on growing your business.

Visit the blog

Developer Docs

Get in-depth documentation on how to implement Facebook Analytics, like definitions, documentation, and walkthroughs.

View developer docs