Grow your business with the tools Facebook uses
Set up your channels
Facebook Pages and Messenger are an effective way for businesses to build an online presence and interact with customers one-on-one, or with intelligent bots.
Facebook Pages
If you already have a Facebook Page, you can view your analytics by visiting facebook.com/analytics.
Facebook Pages Integration
Messenger
Use Facebook Analytics to measure your conversational commerce efforts and understand when key interactions occur.
Messenger Integration
Facebook Games
Integrate App Events or view built-in analytics to learn more about your players and how they’re interacting with your game.
Facebook Games Integration
Build your expertise
Once you've set up Facebook Analytics, dive into additional resources to get the most from your data.
Help Center
Developer Docs
Get in-depth documentation on how to implement Facebook Analytics, like definitions, documentation, and walkthroughs.
View developer docs
View developer docs